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[vii] Mattelart A. et Mattelart M. Histoire de la Theorie de la Communication Paris, 1995.

[viii] Schudson M. The Menu of Media Research. - Media, Audience and Social Structure / Ed. by Ball-Rokeach S. J., Cantor G.C. Newbury Park, 1986, p.43.

[ix] Scannel P. For a Phenomenology of Radio and Television . - Journal of Communication. 1995, Summer, Volume 45. N 3.

[x] Scannel P. For a Phenomenology of Radio and Television , op. cit.

. : .. , . - : . . .. ., 2000.

[xi] Habermas J. The Genealogical Writing of History: on Some Aporias in Foucault's Theory of Power. - Canadian Journal of Political and Social Theory. MEDIASCAPE. The Postmodern Scene. Vol. X: Numbers 1-2, 1986, p.4.

(. 1929) - , . - "" (, ), "" "" , (. .. . - . ., 1990, . 385-386).

" - . : , . , " (Bernd U. Deutsche Denker danken ab (Leitartikel). - Die Habermas-Debatte. - Der Tagesspiegel vom 24. September 1999. 1999 Tagesspiegel Online-Dienste GmbH).

[xii] Scannel P. For a Phenomenology of Radio and Television, op. cit., p.18. . : : . . .. ., 2000.

[xiii] Cooley C. H. The Significance of Communication. - Reader in Public Opinion and Communication. Ed. by Berelson B., Janowitz M., NY, 1953, p. 149.

[xiv] Mead G.H. Mind, Self and Society. Chicago, 1931.

[xv] Bauer R. A. The Communicator and the Audience. - People, Society and Mass Communications, p. 126; Bauer R. A. and Bauer A. America, Mass Society and Mass Media. - Mass Media and Communication, ed. by Steinberg C. S., N. Y., 1966, p. 441; Katz E. Communication Research and the Image of Society: Convergence of Two Traditions. - The American Journal of Sociology. Chicago, 1960, Vol. XLV, #5, p. 436.

[xvi] Brouwer . Mass Communication and the Social Sciences: Some Neglected Areas. - People. Society and Mass Communications, ed. by Dexter L. A. and White D. I., L. 1964, p. 549; Katz E. and Lazarsfeld P.F. Personal Influence. N. Y., 1964, pp. 16, 17.

[xvii] . Blumer . The Mass, the Public, and Public Opinion. - Reader in Public Opinion and Communication, ed. by . Berelson and M. Janowitz. N Y, 1953, p 47.

[xviii] Wirth L. Consensus and Mass Communication. - Mass Communications, ed. by W. Schramm, Urbana, 1966, p. 562563.

[xix] ? , , , , . (Tarde G. L'Opinion et la Foule. P., 1912, p.11).

[xx] , , , - . , - , , . , - , , - . (Park R. E. The Natural History of the Newspaper. - Mass Communications, ed. by W. Schramm, Urbana, Ill., 1966, p. 23).

[xxi] Park R. The Natural History of the Newspaper, op. cit., p. 8.

[xxii] Op. cit., . 11.

[xxiii] Cooley C.H. The Significance of Communication. - Reader in Public Opinion and Communication, op. cit., p.150.

[xxiv] .: Lerner D. Communication Systems and Social Systems. Mass Communications, op. cit.

[xxv] , . , , . , , . "" : , . " " . "" . , , , , . , . , , . , . " ". , , . , " ", . , , , - . , . (Lippmann W. Stereotypes. - Reader in Public Opinion and Communication, op. cit., p. 65). " " , .

[xxvi] (1863-1951), ; .

, , , , , - 1925 . , - , . , : , , , (Park R., op. cit., p. 8).

[xxvii] R. Park. Op. cit., p 19.

( - ) , , , , , . (1896) (1903), , , , , , , . : , , , , , (op. cit.).

[xxviii] . , (. McLuhan: Hot & Cool, op. cit ).

[xxix] " , ; , , . , , , , , , , ., , . . , " (Ramsey T. The Rise and Place of the Motion Picture. - Mass Communications, ed. by W. Schramm, 1960, p. 28).

[xxx] , , 1936 .. (.: Merton R. . Patterns of Influence. - Communications Research 1948-49, ed. by Lazarsfeld P. F.and Stanton F. NY. 1949; Katz E. and P. Lazarsfeld F. Personal Influence, NY, 1964).

[xxxi] Macdougall . D. Understanding Public Opinion, NY, 1952, p. 437; Mass Media and Communication, ed. by Steinberg S., NY, 1966, p. 436.

[xxxii] Macdougall C. D., op. cit., p. 600.

[xxxiii] Lazarsfeld P. F., Berelson B. and Gaudet H. The People's Choice, NY, 1954, Chapter 16; Katz E. and Lazarsfeld P.F. Personal Influence, NY, 1964.

[xxxiv] Lazarsfeld P. F., Berelson B. and Gaudet H., op. cit., p. 151.

[xxxv] , , - . . , - . , , (Lang . and Lang G. E. The Mass Media and Voting. - Reader in Public Opinion and Communication, ed. by Berelson . and Janowitz M. NY, 1966, p. 631).

[xxxvi] .: Alexander J. . The "Form" of Substance: The Senate Watergate Hearings as Ritual // Media, Audience and Social Structure / Ed. by Ball-Rokeach S.J., Cantor M.G. Newbury Park. 1986.

[xxxvii] . .. . - , 1997, 11.

[xxxviii] (., , Larsen . N. Social Effects of Mass Communication. - Handbook of Modern Sociology, ed. by Faris R. Chicago, 1966, p 348; O'Hara R. Media for the Millions. NY, 1961, p. 61).

[xxxix] . : , - , - . (Larsen . N., op. cit., . 354).

[xl] , , , , , ., - . , - . , , , , , , . (Warner W.L, Lunt P.S. The Life of a Modern Community. Vol. 1. New Haven, Conn., 1941, p. 110).

[xli] , - . , - , . . " (. : Sprott W. Human Groups. L., 1964, p. 15-16).

[xlii] Katz E. and Lazarsfeld P. F., op. cit., p 33.

[xliii] , - , - , , , , . , , , (Wirth L., op. cit., p. 563). , , .

[xliv] . . (.: . . . - . ., 1996. . ).

[xlv] , - , - (Mills . W. Power, Politics and People. NY, 1963 p. 361).

[xlvi] - (., , Baldwin J. Another Country. NY, 1960).

[xlvii] , - , - -, , , (Adorno . Television and the Patterns of Mass Culture. - Mass Communications, op. cit., p. 599).

[xlviii] " (, . , . , . .), (. , . - - ..) , . , , , , , " ( .., .. . - . ., 1990, . 7).

[xlix] Adorno ., op. cit., p 600.

[l] .: Real M.R. Supermedia: A Cultural Studies Approach. Newbury Park, 1988.

[li] . (Larsen . N. Op. cit., p. 350).

[lii] .: Twitchell J.B. Preposterous Violence. NY, 1989.

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[6] " . , , ." ( .. . - . ., 1990, . 287-288).

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