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Hursts report next moved into a more detailed discussion of the new-style Soviet:

Gorbachev [sic] is not from the mold that gave the world generation after generation of stodgy, dour Soviet leaders... Gorbachev is a bouncy man, quick with a smile and self-assured, apparently confident of his position.

The NBC report accompanied these words with film of a smiling, jovial Gorbachev, taken as Gorbachev posed for cameras while arriving for his visit with the British Foreign Secretary... The presence of a Soviet leader's wife, particularly a young and pleasant looking one, reinforced the idea that leadership in the Soviet Union was undergoing a change 58 .

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Hurst's report finished with the conclusion that there was unlikely to be a change in substance despite Gorbachev's change in style from previous leaders: Gorbachev [sic] may turn out to be the smiling messenger with words in the West nobody wants to hear, words that impose, in Washington's view, unacceptable preconditions on arms talks, talks already stalled for more than a year 59 .

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Fenton explained that Gorbachev had opened a diplomatic offensive in Britain against Star Wars that seemed to be working:

Enter a bear smiling". That's how The London Times describes Gorbachev's visit to Britain. But the big question is why is he smiling. He won over the British press, which is something to smile about. He won over Britain's Iron Lady", which is certainly something to smile

about... And he seems to be exploit-Ing a potential division in the Western alliance, and that is something to make him smile all the way back to the Kremlin.

The pictures backed up the text. Gorbachev appeared in six shots in Fenton's report and he was smiling broadly in five of them (in the sixth, he was merely listening to someone else). As Fenton started his report, for instance, viewers saw the Bear", Gorbachev, enter a room, take off his coat and warmly greet Foreign Secretary Howe these were the same pictures of the smiling confident Gorbachev that NBC used. The report then alternated between the smiling Gorbachev, the smiling Thatcher, and the news media, which the text declared Gorbachev charmed". The images, regardless of text, seemed to present a reason to like this smiling visitor 60 .

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58 B. Knobel. Red Star Rising: The Coverage of Mikhail Gorbachev by U.S. network television, 1984-86. PhD thesis. Harvard University. Cambridge, Mass., 1991, p. 89.

59 Ibid , p . 90.

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